Pluto TV, a Paramount Company, is the leading free streaming television service in America, delivering 200+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web, and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle and trending digital series.
Pluto TV now reaches 54 million monthly active users globally and in 2022 we also launched in Sweden, Denmark and Norway - a major step in reaching our goal of entertaining the planet. The service will offer Nordic audiences curated channels and on-demand programming featuring international and local content. Viewers can enjoy Viafree favorite shows, alongside global content from Paramount’s portfolio, all packaged in the popular thematic-style channels, such as Pluto TV Movies, Pluto TV Animals or Pluto TV Crime.
For our office in Stockholm or Copenhagen we are now on the lookout for enthusiastic self-starter, driven by the opportunity to be part of an innovative, collaborative, and fast-paced entertainment brand.
- Develop data-driven user growth marketing strategies on mobile, web & connected TV devices
-Create and execute marketing campaigns across Search, Paid Social, CTV, Display/Video campaigns,etc.
- Manage the overall performance marketing budget and maintain weekly and monthly reports to monitor performance and budgets across all channels
-Plan and launch A/B tests for creative optimization, ad copy, promotional cadence and segment discovery
-Optimize and grow existing channels and identify, evaluate and recommend new to test
- Drive the execution of the retention campaign strategy and work across multiple European territories simultaneously
-Cooperating closely with different stakeholders within the organization including but not limited to Tech & Product, BI, Creative teams
-Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the campaigns
Who are you?
-We believe you are someone with a keen interest and enthusiasm in working within the fast-moving media industry with a passion for content and entertainment - particularly for TV, Movies, and streaming.
- 2-5 years of relevant experience in performance marketing / user acquisition
-Proven experience across the major performance channels especially Google Ads, YouTube, Social paid and Apple Search Ads. CTV ads, Amazon advertising and Programmatic experience is a plus
-Technical understanding of mobile and web tracking, as well as attribution models and experience in monitoring and reporting using suitable tools (Adjust, Appsflyer, Kochava, …)
-Advanced Excel / Google Sheets skills, including experience translating large amounts of raw data into actionable intelligence.
- Proven track record in continuously delivering CAC as well as growth targets
-Strategically minded taking a holistic multi-channel approach to customer acquisition efforts
-Enthusiastic, proactive, highly organized team player with passion for entertainment
- Fluent in English and in at least one of the following languages: Swedish or Danish.
At Pluto TV we have a clear vision: to be the place where a diverse mix of talented people wants to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our audiences, and we know our company runs on the hard work and dedication of our passionate andcreative employees.
-A startup environment with a corporate background - combining the best of both worlds
-The possibility of bringing in your ideas and make decisions from day one
- Flexible working hours and the possibility to work remotely
This is a permanent position with preferable start date in August/September. We look forward to receiving your application and your CV as soon as possible. Please note that the process is ongoing and that the job ad can be removed as soon as the interview phase has been initiated. This recruitment will be management by our recruitment partners Randstad.